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Where innovation
meets impact.

Sharp communications. Strategic partnerships. Projects delivered.

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01 / What I do

From first spark to lasting change.

01

Communications

Narratives that amplify your products, services and mission.

  • Executive thought leadership and op-eds
  • Launch PR and media relations
  • Campaigns and advocacy
  • Reports, speeches and newsletters
  • Responsible AI narrative and crisis counsel
  • Complex technical ideas, made clear for any audience
02

Partnerships

Alliances that open markets, unlock funding and scale what works.

  • Stakeholder mapping and landscape research
  • Investor, funder and government partnerships
  • Coalitions and public-private alliances
  • Pitch decks and storytelling for investors
  • Preparation for angel networks, accelerators and pitch competitions
03

Project management

Projects that finish on time, on budget and on mission.

  • Certified PRINCE2 Practitioner and Agile
  • Project proposals and business justification
  • Initiation, scope and work plans
  • Quality control and assurance
  • Stakeholder communications and reporting
  • Monitoring, evaluation and performance metrics
  • End-of-project reports and lessons learned
02 / Who I work with

Ideas that scale.
Missions that matter.

AI and tech startupsNGOsBusinessesFoundationsInstitutionsGovernments

  • 01Artificial intelligence
  • 02Healthcare and life sciences
  • 03Food security
  • 04Climate resilience
  • 05Energy
  • 06Water
  • 07Workforce development
  • 08Sustainable development
  • 09Humanitarian and fragile settings
03 / What I deliver

Start where you are. Ship what’s next.

Startups2 weeks

Investor narrative sprint

Positioning, pitch deck, one-page memo and investor Q&A preparation.

Startups4–6 weeks

Go-to-market sprint

Customer profiles, messaging, launch plan, press and a partner pipeline.

Startups4 weeks

Strategy and theory of change

Strategy development anchored in a theory of change and a logical framework, with outcomes, indicators and assumptions that investors, funders and boards can test.

Mission-driven6 weeks

Funding and partnership strategy

Funder landscape, prioritized pipeline, case for support and proposals.

Mission-driven8 weeks

Impact storytelling

Annual reports, donor briefings and case studies that turn data into a story funders remember.

Mission-driven90 days

Project lead on demand

A senior lead embedded with your team: governance, risk and issue logs, steering-committee updates and a clean handover.

Special offerAI coaching for leaders and teamsPractical sessions that help your people use AI with confidence, sound judgment and real results.Book a session →

Fixed scope, fixed fee. Combine packages or shape one around your needs. Start here →

04 / How I work

Clarity first. Then momentum.

  1. 01DiagnoseGoals, audiences, partners and risks, measured against a clear baseline.Week 1
  2. 02DesignNarrative, partnership approach and plan, with targets agreed up front.Weeks 1–2
  3. 03DeliverExecution on a steady weekly rhythm, so you always know where things stand.Week 3 onward
Renuka Naj, founder and principal strategist of Krosskeys

Renuka Naj

Founder and Principal Strategist, Krosskeys

LinkedIn →
05 / Who I am

A reporter’s eye. A diplomat’s reach. An operator’s discipline. An entrepreneur’s spirit.

Renuka Naj founded Krosskeys Communications after more than 20 years leading communications, partnerships and projects for the U.S. Government, UN agencies and businesses across the United States. She has served across Asia, Africa and the Middle East, including in Iraq during active combat, where she led public affairs for U.S. foreign assistance. She brings sound judgment, a results-oriented approach, cultural fluency and calm under pressure.

Earlier in her career she worked with New York media, including the Wall Street Journal. Her honors include the U.S. Superior Service Award, the Franklin Award for public diplomacy and the UNOPS Innovations and Practical Solutions Award.

06 / Where I’ve worked

Local insight, global footprint.

More than 30 countries across five regions.

Krosskeys, New JerseyLived and workedRegional coverage
07 / Impact

Results that outlast the engagement.

Founder’s select achievements

Partnerships44%drop in maternal mortality
Before452
After255

Saving Mothers, Giving Life

Uganda · Maternal health

Challenge: Too many women were dying in childbirth, often from delays in reaching emergency care.

Approach: Led communications strategy for a public-private partnership that strengthened district health systems.

Results: Deaths fell from 452 to 255 per 100,000 live births, and facility deliveries rose 47%.

Communications26Mlives saved worldwide by PEPFAR
Jul 2005Free treatment
Sep 2007National scale-up

Containing HIV/AIDS

Zambia · 2006

Challenge: About one in six adults lived with HIV. Stigma and misinformation kept many from treatment.

Approach: Engaged 150+ public and private partners in a multimedia program of life-saving messages.

Results: Part of the President’s Emergency Plan for AIDS Relief, the largest commitment by any nation to fight a single disease.

Project management1stnational SDG strategy
Sep 2023UN pledge
Jun 2024Strategy presented

Bringing the SDGs home

Bangladesh · 2023

Challenge: Bangladesh pledged at the UN General Assembly to raise SDG awareness and localize the goals.

Approach: Led the UNOPS project with the Prime Minister’s Office, SDG Affairs Unit, building input from across sectors.

Results: The National SDGs Communications Strategy and Action Plan, 2024–2030, presented in Dhaka in June 2024.

08 / Testimonials

What clients say.

“Krosskeys Communications led our work with excellence, care, and commitment.”
Sue Colacurcio Executive Director, Franciscan Community Development Center
“Your time, attention, and expertise were truly invaluable to our job seekers.”
Helen Archontou CEO, YWCA Northern New Jersey
“I appreciate the time and effort you invested in helping me see my potential.”
N. Villegas Finance Leader
09 / Let’s talk

Tell me what you need.

Share your goals and timeline, and I will map the clearest path to results.

  • 1
    Direct accessWork with the principal from first call to final report.
  • 2
    A tailored proposalScope, timeline and investment shaped around your goals.
  • 3
    Flexible termsAdjusted rates for early-stage startups, nonprofits and universities.
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FAQ

Questions, answered.

In the press
Women are the backbone of our agriculture. This means providing them with access to knowledge, technology, and resources to adapt to changing conditions. It also involves giving them a seat at the decision-making table, ensuring that their voices are heard in crafting policies and strategies related to agriculture and climate resilience.
Renuka Naj · Dhaka TribuneRead →
In the community stabilization program, military-aged men and women are given job training and then jobs. The aim is hopefully diverting unemployed men and women from engaging in activities counter to the stability and development of Iraq.
Renuka Naj · DVIDSRead →

Still curious? Ask me directly →

What does Krosskeys Communications do?

Krosskeys Communications provides communications, partnerships and project management for AI and tech startups, foundations, NGOs, businesses and governments. Services include investor narratives, go-to-market strategy, funding and partnership strategy, theory of change, impact storytelling and end-to-end project management.

Who leads Krosskeys Communications?

Renuka Naj, the founder and principal strategist. She has more than 20 years of experience leading communications, partnerships and projects for the U.S. Government, UN agencies and businesses, including service in Iraq leading public affairs for U.S. foreign assistance.

Does Krosskeys work with AI startups?

Yes. Krosskeys helps AI and tech startups with investor narratives, go-to-market launches, responsible AI messaging and partnerships with governments, health systems and enterprise buyers. It also offers AI coaching for leaders and teams.

Can Krosskeys manage a project from start to finish?

Yes. Led by a certified PRINCE2 Practitioner, Krosskeys handles project proposals and business justification, initiation and work plans, quality assurance, stakeholder reporting, monitoring and evaluation, and end-of-project reports.

Which sectors does Krosskeys serve?

Artificial intelligence, healthcare and life sciences, food security, climate resilience, energy, water, workforce development, sustainable development, and humanitarian and fragile settings.

How do engagements and pricing work?

Engagements have a fixed scope and a fixed fee, from two-week sprints to 90-day project leadership. The first consultation is complimentary, and adjusted rates are available for early-stage startups, nonprofits and universities.

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